| Flushing money down the toilet. |
Excerpt from Chiropractic Economics
March/April 1998
Liquid Vitamins:
The Wave of the Future
My views on nutrition changed one day a few years ago when a patient came in
and told me that she was having her septic tank repaired. She told me what was
causing the blockage -- hundreds of undigested vitamin pills, some of them with
the brand names still readable.
After hearing this disturbing news, I did some research of my own. I found in
Tacoma Washington, 250,000 pounds of undigested vitamin and mineral pills
are pulled out the sewers every six weeks. In Salt Lake City, over 1560 gallons of
vitamin and mineral pills how up in their filters every month. The reason is due to
the high metallic content of these pills. Metallic minerals like oyster shells,
carbonate, oxides and dolomites have the consistency of crushed up rocks,
which our bodies were not designed to digest. Even those pills listed as “all
natural” often have added fillers and coatings that inhibit absorption.
The Physician’s Desk Reference (page 1542) shows that vitamins and minerals
in pill form are only 10 to 20% absorbed by the body. That means for every $100
you are spending on nutrients, you are literally flushing about 90% of it down
the toilet. Because of this lack of absorption, companies must use mega doses
of nutrients and this can cause a taxation on the kidneys.
According to the National Advisory Board, 100 mg consumed in a tablet form
translates into a minute stabilized 8.3mg concentration in the blood. Upon
realizing nutrients in pill form leave much to be desired, I started to eliminate
them from my inventory and started exclusively selling a liquid nutrient. I admit
figuring out just which supplements to carry in your office can often be a task. For
example, if you recommend calcium to your patients they must also take
magnesium. Then for magnesium and calcium to properly absorb they also
need boron. In order for all of these to properly assimilate, amino acids are
required.
Studies show vitamin E is very helpful in preventing heart disease, but current
research shows to maintain normal blood concentrations of vitamin E, your
patients must take zinc. However, if they take zinc, a proper balance of copper
and vitamin C is essential. After taking over 20 different nutrients myself and
recommending a giant handful per day to my patients, I knew there had to be a
better way.
Nutritional drinks and oral sprays offer a 98% absorption rate because they
bypass the digestive process and go directly into the blood stream and into the
cells within a matter of minutes. In fact, tests from Massachusetts’s General
hospital have shown higher blood concentrations of insulin by oral liquid
application. Even injections will take the insulin 30 minutes longer to reach the
same blood levels. Not only are liquid nutrients more convenient, they also allow
those with irritable bowel syndrome, hiatila hernias and diverticullitus to take
nutrients that may have irritated them in a pill or capsule form.
I was impressed with oral sprays, but I find them very hard to sell with a price
ranging from $19 to $36 for just one vitamin, and each is sold separately. I
researched virtually every liquid nutrient on the market and only recommend
drinks that derive their nutrients from organic sea vegetation. Sea vegetables
have tremendous nutritional value for human consumption and are quickly
finding their way into the marketplace.
Our bodies consist of approximately 70% water. Not ordinary water, but salt
water. The human body contains the same salts that exist in the ocean in almost
the exact proportions. Both the ocean water and the water within us contains
80% sodium, 4% calcium, 4% potassium and 12% sulfur. Unlike minerals from
the ground, nutrients from the sea re recognized by our cell receptors and are
allowed access into our cells. Sea vegetation offers ionic minerals, which
experts consider to be assimilated better than any other form. Because sea
vegetables are from the ocean, they form a great matrix when suspended in a
liquid product and they don’t settle to the bottom.
I have sold many nutritional products in my office over the past nine years. In one
month, I heard more positive testimonies from patients taking their nutrition from
a liquid source than all the nutrients I have ever sold combined! I cannot keep
the product stocked and often have people sitting in my waiting room waiting for
the UPS to deliver more bottles. I never saw this type of response when I sold
tablets, capsules or pills. I feel liquid nutrients are like a computer and pills are
like a typewriter. Once someone types a letter on the computer and sees how
superior it is, they never want to touch a typewriter again.
Another effective way to marketing is to utilize testimonial letters from other
people who have used the product. Many chiropractors put together a book
containing testimonies from patients who have benefited from chiropractic care.
Yesterday I got a referral because a woman read a testimony from a person
whose headaches were alleviated under my care and she set up an
appointment for her sister who has been suffering with migraines.
Promoting nutritional products is complimentary to chiropractic care. Patients
are in your office because they have chose to go the natural health route. The
time for you to add liquid nutrients to your practice is now. They are cost efficient,
much more convenient and more absorbable by the cells of our body. There is
an old saying, “you are what you eat.” I tend to disagree with that statement, I
believe: You are what you absorb. David Friedman, D.C. N.D. a Life College
graduate, is a noted educator and lecturer on nutrition. He is a former teacher of
neurology and author of the textbook Understanding the Nervous System. He is
a certified Doctor of Naturopathy and a board qualified chiropractic neurologist.
Do you know the top-selling pill?
The best selling pill last year wasn’t Prozac or Ritalin. It wasn’t even aspirin. The
number one pills purchased last year in America where the Centrum and
Theragram M multivitamins. Americans are more health conscious now than
ever before. Due to their fast paced lives, they don’t want to be bothered with
taking a handful of pills; they only want to take one pill. This is why the
multivitamin industry has become a billion-dollar business.
The news about low absorption rate is spreading fast and even Centrum has
just released a multivitamin in liquid form. Nutrients in liquid form will, within the
next five years, revolutionize the entire nutritional market. The new has also
caused a rise in the manufacture of oral colloidal mineral solutions. Some of
these are minded from deposits from caves and underground rocks.
Before you consider these you should know that after conducting extensive lab
analysis, the American Institute of Biosocial Research found large traces of
inorganic aluminum show up in these colloidal drinks. Also, to break loose these
clay deposits, caustic soda or ammonia is often used. This residue is showing
up in mineral drinks. I therefore, do not recommend these type of liquid drinks.
March/April 1998
Liquid Vitamins:
The Wave of the Future
My views on nutrition changed one day a few years ago when a patient came in
and told me that she was having her septic tank repaired. She told me what was
causing the blockage -- hundreds of undigested vitamin pills, some of them with
the brand names still readable.
After hearing this disturbing news, I did some research of my own. I found in
Tacoma Washington, 250,000 pounds of undigested vitamin and mineral pills
are pulled out the sewers every six weeks. In Salt Lake City, over 1560 gallons of
vitamin and mineral pills how up in their filters every month. The reason is due to
the high metallic content of these pills. Metallic minerals like oyster shells,
carbonate, oxides and dolomites have the consistency of crushed up rocks,
which our bodies were not designed to digest. Even those pills listed as “all
natural” often have added fillers and coatings that inhibit absorption.
The Physician’s Desk Reference (page 1542) shows that vitamins and minerals
in pill form are only 10 to 20% absorbed by the body. That means for every $100
you are spending on nutrients, you are literally flushing about 90% of it down
the toilet. Because of this lack of absorption, companies must use mega doses
of nutrients and this can cause a taxation on the kidneys.
According to the National Advisory Board, 100 mg consumed in a tablet form
translates into a minute stabilized 8.3mg concentration in the blood. Upon
realizing nutrients in pill form leave much to be desired, I started to eliminate
them from my inventory and started exclusively selling a liquid nutrient. I admit
figuring out just which supplements to carry in your office can often be a task. For
example, if you recommend calcium to your patients they must also take
magnesium. Then for magnesium and calcium to properly absorb they also
need boron. In order for all of these to properly assimilate, amino acids are
required.
Studies show vitamin E is very helpful in preventing heart disease, but current
research shows to maintain normal blood concentrations of vitamin E, your
patients must take zinc. However, if they take zinc, a proper balance of copper
and vitamin C is essential. After taking over 20 different nutrients myself and
recommending a giant handful per day to my patients, I knew there had to be a
better way.
Nutritional drinks and oral sprays offer a 98% absorption rate because they
bypass the digestive process and go directly into the blood stream and into the
cells within a matter of minutes. In fact, tests from Massachusetts’s General
hospital have shown higher blood concentrations of insulin by oral liquid
application. Even injections will take the insulin 30 minutes longer to reach the
same blood levels. Not only are liquid nutrients more convenient, they also allow
those with irritable bowel syndrome, hiatila hernias and diverticullitus to take
nutrients that may have irritated them in a pill or capsule form.
I was impressed with oral sprays, but I find them very hard to sell with a price
ranging from $19 to $36 for just one vitamin, and each is sold separately. I
researched virtually every liquid nutrient on the market and only recommend
drinks that derive their nutrients from organic sea vegetation. Sea vegetables
have tremendous nutritional value for human consumption and are quickly
finding their way into the marketplace.
Our bodies consist of approximately 70% water. Not ordinary water, but salt
water. The human body contains the same salts that exist in the ocean in almost
the exact proportions. Both the ocean water and the water within us contains
80% sodium, 4% calcium, 4% potassium and 12% sulfur. Unlike minerals from
the ground, nutrients from the sea re recognized by our cell receptors and are
allowed access into our cells. Sea vegetation offers ionic minerals, which
experts consider to be assimilated better than any other form. Because sea
vegetables are from the ocean, they form a great matrix when suspended in a
liquid product and they don’t settle to the bottom.
I have sold many nutritional products in my office over the past nine years. In one
month, I heard more positive testimonies from patients taking their nutrition from
a liquid source than all the nutrients I have ever sold combined! I cannot keep
the product stocked and often have people sitting in my waiting room waiting for
the UPS to deliver more bottles. I never saw this type of response when I sold
tablets, capsules or pills. I feel liquid nutrients are like a computer and pills are
like a typewriter. Once someone types a letter on the computer and sees how
superior it is, they never want to touch a typewriter again.
Another effective way to marketing is to utilize testimonial letters from other
people who have used the product. Many chiropractors put together a book
containing testimonies from patients who have benefited from chiropractic care.
Yesterday I got a referral because a woman read a testimony from a person
whose headaches were alleviated under my care and she set up an
appointment for her sister who has been suffering with migraines.
Promoting nutritional products is complimentary to chiropractic care. Patients
are in your office because they have chose to go the natural health route. The
time for you to add liquid nutrients to your practice is now. They are cost efficient,
much more convenient and more absorbable by the cells of our body. There is
an old saying, “you are what you eat.” I tend to disagree with that statement, I
believe: You are what you absorb. David Friedman, D.C. N.D. a Life College
graduate, is a noted educator and lecturer on nutrition. He is a former teacher of
neurology and author of the textbook Understanding the Nervous System. He is
a certified Doctor of Naturopathy and a board qualified chiropractic neurologist.
Do you know the top-selling pill?
The best selling pill last year wasn’t Prozac or Ritalin. It wasn’t even aspirin. The
number one pills purchased last year in America where the Centrum and
Theragram M multivitamins. Americans are more health conscious now than
ever before. Due to their fast paced lives, they don’t want to be bothered with
taking a handful of pills; they only want to take one pill. This is why the
multivitamin industry has become a billion-dollar business.
The news about low absorption rate is spreading fast and even Centrum has
just released a multivitamin in liquid form. Nutrients in liquid form will, within the
next five years, revolutionize the entire nutritional market. The new has also
caused a rise in the manufacture of oral colloidal mineral solutions. Some of
these are minded from deposits from caves and underground rocks.
Before you consider these you should know that after conducting extensive lab
analysis, the American Institute of Biosocial Research found large traces of
inorganic aluminum show up in these colloidal drinks. Also, to break loose these
clay deposits, caustic soda or ammonia is often used. This residue is showing
up in mineral drinks. I therefore, do not recommend these type of liquid drinks.
* These statements have not been evaluated by the Food and Drug Administration. This
product is not intended to diagnose, treat, cure, or prevent any disease. Research is ongoing.
product is not intended to diagnose, treat, cure, or prevent any disease. Research is ongoing.
LIQUID-LIFEFORCE
The Essence of a Healthy Lifestyle
The Essence of a Healthy Lifestyle